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Matters of Great Taste

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Vie de Vin


We are premium wine wholesalers and importers to Wisconsin’s fine dining, hospitality, club and retail trades.  Additionally, we offer commercial wine consultation and special event services.  Our sales team, like the chefs, beverage professionals, club and restaurant managers we engage, are steadfastly aware that the most important ingredient found in any truly spectacular wine is passion!

Collectively our company represents more than 50 years of accumulated experience within the premium wine trade.  With years of professional wine education and decades of searching out “the good stuff” from vineyards in many lands, our company bonds with the farmers and artisan producers of the vine.


For us, wine is a lifestyle, not a job.


The vintners we bond with intimately understand that great wine production is a continuous process that begins with the planting of vines and goes on until the corks are pulled for drinking.

Our portfolio of specialty wines  is an assortment of one-of-a-kind, limited productions specialty artisan wines.  Every wine we select is the by-product of a personal relationship with vineyard owners, growers, importers and those passionate people who are generous enough to share their labor of love.  We source out both the incomparable emerging growers  and longstanding iconic brands, specially selected for quality and value.


You may be certain that each wine we offer is a “favorite” of ours … after all, we drink it too.

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